Ambassadors & Awards

The Ambassadors & Awards are bestowed to any person whom fosters the cooperation between member countries to best protect, promote and grow the Wagyu breed and brand globally.

First Honorary Ambassador:
Dr Michael Bradfield
1965 - 2022

“For your exemplary leadership, dedication, and hard work in successfully driving the mission of the World Wagyu Council forward. Your efforts have masterfully fostered the cooperative spirit between member countries to best protect, promote and grow the Wagyu breed and brand globally. Further, your optimism, encouragement, and passion has made the Wagyu world a better place. You are truly one of a kind, best in class and we honour you with our sincere gratitude.”

Dr Elmarie Bradfield (widow of the late Dr Michael Bradfield) and Ms Elandri de Bruyn (COO of the Wagyu Society of South Africa).

WWC Honorary Ambassodor:
Graham Truscott
2023

“For your exemplary leadership, dedication, and hard work in successfully driving the mission of the World Wagyu Council forward. Your efforts have masterfully fostered the cooperative spirit between member countries

to best protect, promote and grow the Wagyu breed and brand globally. Further, your optimism, encouragement, and passion have made the Wagyu world a better place. You are truly one of a kind, best in class and we honour you with our sincere gratitude.”

Mr Graham Truscott (online).

From left to right: Mr Johan de Vos (Wagyu Society of South Africa), Mr Pete Eshelman (WWC Chairman), Ms Elandri de Bruyn (COO of the Wagyu Society of South Africa & WWC Secretariate), Mr Scott de Bruin (Australian Wagyu Association) and Mr Matt McDonagh (CEO of the Australian Wagyu Association.