Mr Richard Saunders – Chairman

RICHARD SAUNDERS, WWC CHAIRMAN

I have been Company Secretary of the British Wagyu Association since its inception in 2014 and grew up on our family farm in the English Home Counties which is also home to some Wagyu F1 crosses. Having been on the World Wagyu Council Executive for the past couple of years, I took on the role of Chairman in June 2024. It’s an honour to follow in the footsteps of some great global Wagyu thinkers like Michael Bradfield WSA, Graham Truscott AuWA, Jim Bloom BWA and Pete Eshelman AmWA who sowed the first seed of the WWC back in 2015.

Let me tell you a little bit more about the World Wagyu Council. We meet every quarter, we are all volunteers and we do it for the love of the breed; we meet as a Technical Committee, Marketing Committee, Executive and Full Council. Not only do we work with other Wagyu associations globally, but we also involve Wagyu Specialists around the world. It is truly inspiring to work with people like this.

Wagyu might be a global phenomenon but what I can tell you is that every farm in every country is different – but what is not so different is Wagyu’s ability to add value, deliver a premium product and a great return on investment wherever you are in the world.

With your help, we can carry on the Mission of WWC: to promote the Wagyu breed and Wagyu brand internationally working in a spirit of co-operation to foster goodwill and bolster the breed – Wagyu is an amazing product with huge future growth potential and together we have a great story to tell!